<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1843390119021846&amp;ev=PageView&amp;noscript=1">

Maximising the Digital Opportunity

This Advisory Note focuses in on the issue of channel shift and more specifically the role that Master Data Management (MDM) technology has to play in enabling accurate and complete citizen data to be made available to systems and staff in the pursuit of an integrated customer services strategy. If your organisation is looking to drive forward with self-service initiatives to manage demand and increase citizen engagement then this Advisory Note will provide useful insight into the critical role that your data has to play in informing service re-design.

To review VisionWare's Privacy Policy, please click here.

Request your free download

In this paper you will learn:

  • The outcomes associated with optimising digital channels
  • The digital agenda is dependent on breaking down data silos
  • Service re-design is about more than just online
  • The importance of ‘knowing your customer’ when designing digital strategies
  • The role of Master Data Management in driving digital uptake
  • Customer services initiatives represent a great entry point for a broader MDM strategy

We have already alluded to the fact that not all services can and should be delivered 100% online. But whether you are looking at staff or systems it’s all about ensuring ‘front line’ customer interactions that are not held to ransom by missing, incomplete or inaccurate data.

Advisory Note: Maximising the Digital Opportunity