In today’s competitive health plan market, payers are facing an environment ripe for disparate, incomplete, and duplicate information; yet they are under pressure to make better use of their data to drive higher ROI from sales, marketing, operations, and customer service. With a master data management (MDM) solution, you can finally gain an accurate, complete picture of each member.
This paper highlights three areas where clean data and strong data management are crucial to payers’ success:
Customer acquisition, retention, satisfaction Policy management Mergers and acquisitions
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Health plans are data rich, yet those data are not always leveraged to understand what happened and why, or predict what is likely to happen. Health plans that don't take advantage of their data may risk being disrupted and left behind.