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How healthy is your data?


Complimentary White Paper

Healthy Data for Health Insurance Organizations: Optimizing Cost-Savings
and Operational Efficiency
with Master Data Management



In today’s competitive health plan market, payers are facing an environment ripe for disparate, incomplete, and duplicate information; yet they are under pressure to make better use of their data to drive higher ROI from sales, marketing, operations, and customer service. With a master data management (MDM) solution, you can finally gain an accurate, complete picture of each member.

This paper highlights three areas where clean data and strong data management are crucial to payers’ success: 

 Customer acquisition, retention, satisfaction
 Policy management
image-3 Mergers and acquisitions

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Health plans are data rich, yet those data are not always leveraged to understand what happened and why, or predict what is likely to happen. Health plans that don't take advantage of their data may risk being disrupted and left behind.


2017 Health Plan Analytics Survey from Deloitte